Privacy Policy

Effective Date: 11/04/2026

1. Introduction

This Privacy Policy explains how The Dark Horse (“we”, “us”, “our”) collects, uses, and protects your personal data when you use our website.

We are committed to protecting your privacy and handling your data in accordance with applicable data protection laws, including the UK GDPR.

2. Who We Are

This website is owned and operated by:
Robert Thornton

If you have any questions about this Privacy Policy, you can contact us at:
Email: stjimmy2002@gmail.com

3. What Data We Collect

We may collect and process the following personal data:

Information you provide:

Name
Email address
Account login details
Messages submitted via contact forms

Information collected automatically:

IP address
Browser type and device information
Pages visited and time spent on the site

Payment Information:

Payments are processed by third-party providers (e.g. Stripe).
We do not store your payment details.

4. How We Collect Your Data

We collect your data when you:

Create an account
Purchase a subscription
Contact us via forms or email
Browse the website (via cookies and analytics tools)

5. How We Use Your Data

We use your personal data to:

Provide access to our services and content
Process subscriptions and payments
Respond to enquiries and provide support
Send service-related communications
Improve our website and user experience

Where required, we rely on the following legal bases:

Contract – to provide paid services
Legitimate interests – to improve and operate the Website
Consent – for marketing communications (where applicable)

6. How Your Data is Stored

Our website is hosted on the Wix.com platform.

Your data may be stored through Wix’s data storage systems, databases, and applications. These may be located in multiple jurisdictions, including the UK, European Union, United States, and other countries.

Wix implements appropriate security measures to protect your data.

7. Sharing Your Data

We do not sell your personal data.

We may share your data with:

Wix (website hosting and infrastructure)
Payment providers (for processing transactions)
Service providers that help operate the Website
Legal authorities where required by law

8. Data Retention

We retain your personal data only for as long as necessary to:

Provide our services
Comply with legal and regulatory obligations

Typically, this means retaining data for up to 24 months after account inactivity, unless a longer period is required by law.

9. Cookies

We use cookies to:

Ensure the Website functions correctly
Analyse usage and improve performance
Enhance user experience

You can manage your cookie preferences via our cookie banner.

Third-party services (such as analytics tools) may also use cookies, and these are governed by their own privacy policies.

10. Marketing Communications

We may send you emails relating to:

Your account or subscription
Service updates

If you opt in, we may also send promotional content.

You can unsubscribe from marketing emails at any time using the link in the email or by contacting us.

11. Your Rights (UK GDPR)

You have the right to:

Access the personal data we hold about you
Request correction of inaccurate data
Request deletion of your data
Restrict or object to processing
Request transfer of your data (data portability)
Withdraw consent at any time

To exercise any of these rights, contact us at: [Your Email Address]

12. Withdrawing Consent

If you no longer want us to process your data, you can contact us at any time:

Email: stjimmy2002@gmail.com

13. External Links

Our Website may contain links to third-party websites.

We are not responsible for the privacy practices or content of those websites.

14. Security

We take reasonable steps to protect your personal data from unauthorised access, loss, misuse, or disclosure.

However, no method of transmission over the internet is completely secure.

15. Changes to This Policy

We reserve the right to update this Privacy Policy at any time.

Changes will take effect immediately upon posting on this page.

16. Contact

If you have any questions, or if you would like to:

Access, correct, or delete your data

Please contact: